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Homegrown Knowledge: How VCU Faculty Wrote the Marketing Textbook Their Students Needed
by Jodie L. Ferguson, Ph.D.; Jonathan Ross Gilbert, Ph.D.; Katie Gilstrap, M.B.A.; Suzanne C. Makarem, Ph.D.; Mayoor Mohan, Ph.D.; Butch M. Sarma, M.B.A.; and Cesar Zamudio, Ph.D. A free, open-access marketing textbook rooted in Richmond, VA, serving multiple audiences and covering topics such as consumer behavior, strategy, pricing, promotion, digital marketing, and more. 1464 Students reached in 2025–2026 $131,672 Saved in textbook costs About the…
Why Your Institution Needs a Digital Publishing Hub
Colleges and universities are under pressure to provide more affordable, engaging, and accessible content for teaching and learning. The knowledge landscape is changing rapidly, and learning materials need to keep…
Announcing Our Updated VPAT: Pressbooks’ Commitment to Accessible Publishing
At Pressbooks, accessibility has long been central to how we design and build our publishing platform. Our platform has been designed to support the creation of content that is born…
Managing Large Enrollment with Individualized, Interactive Learning Experiences
This is part four of our Pressbooks Results Series, where we’re sharing the stories of four faculty members who have used Pressbooks Results in their classroom to achieve unique pedagogical…
Empowering Faculty to Create Interactive Learning Materials without Publisher Dependency
This is part three of our Pressbooks Results Series, where we’re sharing the stories of four faculty members who have used Pressbooks Results in their classroom to achieve unique pedagogical…
Enhancing Language Acquisition through Interactive, Scaffolded Practice
This is part two of our Pressbooks Results Series, where we’re sharing the stories of four faculty members who have used Pressbooks Results in their classroom to achieve unique pedagogical…
Reducing Course Withdrawals with Flexible, Affordable Learning Materials
This is part one of our Pressbooks Results Series, where we’re sharing the stories of four faculty members who have used Pressbooks Results in their classroom to achieve unique pedagogical…
Enhancing Student Learning: Four Pressbooks Results Success Stories
If you’re teaching in today’s postsecondary classrooms—whether online, hybrid, or in person—you’ve likely wrestled with a familiar set of challenges: How do you keep students actively engaged with your learning…
Why VPATs Matter in Education: Building Accessible Learning Environments
In our previous blog post, we introduced the VPAT—a Voluntary Product Accessibility Template that outlines how digital tools and platforms align with accessibility standards like WCAG 2.1, Section 508, and…
What is a VPAT? A Quick Guide for Postsecondary Institutions
As digital accessibility continues to move to the forefront of education policy and legislation, it’s more important than ever for institutions to understand the tools and documentation that help ensure…