Head of Marketing

About Pressbooks:

We are a small team working together to build and share software that supports new models for book publishing with an emphasis on supporting open educational resources (aka free digital textbooks). We are passionate about open source, open content, open knowledge, and the intersection of books and the web.

If you’d like to learn more about why we do what we do, please read our CEO’s reflections on education technology in a post-2020 world.

We’re a self-sustaining open source / SaaS business, with a growing list of happy clients in Canada, the United States, and beyond. Most of our clients are universities and other educational institutions that use Pressbooks to power their publishing and open/free digital textbook creation programs. We are trusted partners to higher ed institutions, helping them deliver strong Open Education programs.

Our team is entirely remote. We have folks working across North America, contributing ideas from different contexts. Equity, inclusion and diversity are core values for us and the communities we support. Our team is welcoming, compassionate, and committed to maintaining a safe and encouraging environment for people of all racial backgrounds and gender identities. Our work hours, vacation time, and sick or care leave policies are designed to support healthy engagement with work and space for a satisfying life outside of it.

About the Role:

The Head of Marketing is responsible for developing and implementing demand generation marketing in a B2B SaaS ecosystem, with higher ed institutions, often academic libraries and centres for teaching and learning as the main buyers. This position is a management role and involves the oversight and management of a small marketing team. The goal of the Head of Marketing is to deliver on sales targets set in collaboration with the sales team, increasing the number of Marketing Qualified Leads and Sales Qualified Leads. Content marketing makes up the bulk of marketing activities, but you are also responsible for marketing operations, conference participation and other event marketing activities, social media, and SEO/SEM projects.

About You:

You are excited about helping to grow a mission-driven edtech company, working in the innovative space of open publishing, open education, and accessible education. You are independent and love challenges, and want to be part of a team reaching for the next level while contributing to a sea change in education. You have some experience leading others, and you operate well in a collaborative, agile company that prizes initiative. You are comfortable working with a small, remote team. You care about education, educators and students, and want to help change the way education is delivered.

Responsibilities:

  • Develop and implement a B2B lead-gen strategy
  • Measure and improve KPIs
  • Manage a small marketing team
  • Oversee content marketing
  • Oversee event marketing (mostly virtual, occasionally in person)
  • Oversee SEO and analytics activities

Candidate Requirements:

  • Demonstrated skills in lead generation
  • Experience B2B SaaS marketing
  • Excellent content creation and content management skills
  • Experience tracking and reporting on lead generation marketing activities, and the ability to demonstrate the impact of marketing activities on sales metrics
  • Good management skills and knowledge of Agile Management in a non-technical environment
  • Excellent interpersonal skills
  • Excellent communication skills
  • Experience with SEO
  • Experience in Edtech or knowledge in targeting higher education is a plus

What we offer:

  • Generous vacation package and time off during the December holidays
  • Short work week (EoD on Fridays is 12.00 EST)
  • Extended health care including dental and vision
  • 24/7 telehealth services
  • Employee assistance program (legal, financial, and career)
  • Generous benefits package that includes:
    • yearly tech allowance
    • yearly wellness allowance
    • yearly book allowance
    • one-time work from home stipend
    • memberships to discount platforms

What to expect once you apply:

You will be invited to join a 30-minute intro call with our recruitment team, during which we will walk you through the team’s mission, the role, and the interview process.

Following the intro call, we will invite candidates to a one-hour interview.

The final interview is also an hour long and with other members of your future team.

Job Type: Full-time
Experience: [Min 3 years in a similar role]
Location: Remote Canada-wide

Next Steps

Please send an email to: jobs@pressbooks.com
Subject: [Application] [Insert Job Title]

Please include a CV, any relevant links, and an explanation of why you’d like to join us.