Book Marketing 101: What’s a Logline and Why You Need One

By Jenny Pivor Don’t Be a Bore! How a Logline can crystalize your marketing copy and help your writing too. Have you ever been cornered by a bore at a party? You know the one that I mean: he goes on and on, telling every detail (did you ask?) about some uninteresting topic and you

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Advanced Book Marketing Tips for Self-Publishing Authors from #UPublishU

Are you already doing basic marketing for your books, but wondering how to take it to the next level? Last week at self-publishing conference #UpublishU, Pressbooks partner Bibliocrunch  hosted a panel to help with just this dilemma. Bibliocrunch CEO Miral Sattar moderated the panel, which included Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc., and

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Book Marketing 101: How to Create an Author Website in WordPress

I’m about to save you thousands of dollars. This is the step-by-step I keep meaning to write for my writer colleagues, to save them from being dependent on someone else to create their author website/blog. I plan to make this a series of posts on the easiest / fastest / cheapest ways to create a modern-looking author website even if

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Author Sujata Massey on Independent Publishing

Sujata Massey is the author of the Rei Shimura mystery series, which includes her latest book, The Kizuna Coast. Having worked with traditional publishers and self-published several of her books, Massey has great advice for indie authors on independent publishing, book marketing and strategies for getting a book into bookstores, libraries and reviews. You have a new

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Book Publishing and Marketing: 5 Questions for Author Justin Swapp

It’s not everyday you meet an accomplished indie book author who is also an M.B.A. Justin Swapp, author of The Shadow Magic Series, produced the ebook version of his novel The Magic Shop using Pressbooks.com. He took time out from writing the sequel to share his insights on book publishing, marketing and the power to self-publish. 

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4 Innovative Ways Authors Are Using Social Media to Market Their Books

Every author knows they need to be marketing their book on social media. But how do you think beyond the status update? These authors had some creative ideas for how to market their books on Facebook, Twitter and beyond. Leverage Twitter for Book Marketing Davar Ardalan adapted a multimedia book, “The Persian Square: 101 Things to

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Simplify Your Self Publishing Process and Get Inspired Writing

Help With Self Publishing  Tips and resources to simplify your self publishing journey Writing a book can be agonizing. Publishing one should be easy. These resources will help. Self Publishing: 10 Things to Know & More Self publishing is easy. As long as you know certain things going in. Check out 10 things you may not have

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