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Homegrown Knowledge: How VCU Faculty Wrote the Marketing Textbook Their Students Needed
by Jodie L. Ferguson, Ph.D.; Jonathan Ross Gilbert, Ph.D.; Katie Gilstrap, M.B.A.; Suzanne C. Makarem, Ph.D.; Mayoor Mohan, Ph.D.; Butch M. Sarma, M.B.A.; and Cesar Zamudio, Ph.D. A free, open-access marketing textbook rooted in Richmond, VA, serving multiple audiences and covering topics such as consumer behavior, strategy, pricing, promotion, digital marketing, and more. 1464 Students reached in 2025–2026 $131,672 Saved in textbook costs About the…
Ebook Formatting Answers: Reflowable vs. Fixed Layout Ebooks
Q. What’s the difference between a fixed layout ebook and a regular ebook? A. Normal ebooks that you’re reading (such as a regular Kindle book or novel, etc.) are what’s…
The 5 Things You Need to Print Your Book
 You’ve written your book. Now it’s time to get physical copies into your readers hands. Here’s what you’ll need to print your book. 1. Get a Print-Ready Book Cover…