By Alinka Rutkowska What if everything you’ve been taught about packaging your book was WRONG? Include a bio. Wrong. Ask for a review. Wrong. Feature your other books. Wrong. Wrong. Wrong. Let’s start with your bio. Yeah, yeah, you need to build authority and you need to appear interesting. But the truth is that your reader
Free Webinar: Format Your Book Like a Pro Thursday, December 15, 1 p.m., EST We’ve partnered with Merrimack Media, founders of the DIY publishing with guidance program Publi, to offer free training on how to format your book professionally using Pressbooks. In this Bestseller Bootcamp webinar, Pressbooks Director of Marketing and Operations Elizabeth Mays will take you through the easy
By Jenny Pivor Don’t Be a Bore! How a Logline can crystalize your marketing copy and help your writing too. Have you ever been cornered by a bore at a party? You know the one that I mean: he goes on and on, telling every detail (did you ask?) about some uninteresting topic and you
On Indie Author Day, nearly 300 libraries across North America simulcast a panel of publishing experts who answered questions from authors about writing and self-publishing. The panel was moderated by Jon Fine, former director of author and publisher relations at Amazon, and included Robin Cutler, director of IngramSpark; Jim Blanton, library director at the Louisville
By Miral Sattar, CEO Bibliocrunch Getting reviews is an important part of book marketing. It’s essential to have a marketing plan for your book that includes reviews. Books don’t just sell themselves. Review outreach is probably where you’ll spend a good chunk of your time. Does your plan include giving away your book for free?
Building your author website? Here are 10 things you’ll want to include. 1. Email Signup Capability Your author website should have three goals: Get potential readers to buy your books. Get potential readers to try your books, thereby becoming fans who might later buy your books. Collect readers and prospective readers’ contact information so that
by Miral Sattar The book publishing industry is going through a huge transition. It’s easier than ever to get a book out into the world. All the resources you need to publish a book are available to you and you no longer need to go through the traditional gatekeepers (publishers) to publish a quality book.
In a previous post, I wrote about how to create an author website using the free and simplest-to-use version of WordPress, WordPress.com. Here I’m going to show you how to create a self-hosted WordPress website to promote yourself and your book as an author. But first, why would you want to create a self-hosted WordPress website versus the easier-to-use WordPress.com? WordPress.com
Creating print versions of your books is easy and affordable now that print-on-demand venues enable you to print in small quantities. You can print a handful of books and use them strategically to market yourself as an author. Here’s how. 1. Use Printed Books as Collateral Printed copies of your book make ideal promotional items. A book has
Some authors send out a press release about their book because they’ve been told that’s standard procedure; others run search ads just because they’re all the newest rage. Your reasons for publishing are unique, so the process of marketing your book strategically needs to start with why. As in, why are you publishing this book?