5 Ways to Use Print Books to Market Yourself as an Author

Creating print versions of your books is easy and affordable now that print-on-demand venues enable you to print in small quantities.

You can print a handful of books and use them strategically to market yourself as an author. Here’s how.

1. Use Printed Books as Collateral

Printed copies of your book make ideal promotional items. A book has a much higher perceived value than your run-of-the-mill postcard or marketing piece. Whether you’re a business owner with a helpful book that markets your company or an author looking for good press, giving someone something useful with your brand all over it is one of the best ways to get people’s attention, and get them to share what you do. Bring copies to conferences, events and exhibits and hand them out to the right prospects. Also send physical copies to a few relevant journalists and bloggers. 

2. Print Advance and Review Copies of Your Book

Distribute print copies of your book to reviewers to read before your book goes live in the marketplace. You should also provide a few copies to trusted colleagues in exchange for their feedback. This is a great way to crowdsource recommendations for improving the book, prior to launch or to get suggestions to incorporate in the next edition. What do knowledgeable readers think you left out? What would they change?

3. Distribute Your Book to Friends and Family

Not everybody you know has an ereader, and some people still prefer to read books in print. Distributing print versions ensures there are no barriers to all your friends, family and colleagues reading your book.

4. Print a Short Run of Books as Galley Proofs

Reading your book one last time in the form it will ultimately take, after you’ve produced it but before you print many, may help you catch any last typos. With the type of rapid book production Pressbooks.com enables, you can adjust any errors you find before the book is even distributed. And making these fixes is easy and free.

5. Bring Print Books to Book Fairs

Find out when your local or regional book fair is held. It may be organized by a library, independent bookstore or writer’s group. Register to attend, and bring a box of books to showcase and sell to interested readers.

Do you have a use for print copies of your book? Pressbooks now offers book printing. Email print@pressbooks.com for more information.